VW Touareg Receives 2011 Motorist Choice Award

Notable automotive industry research companies, IntelliChoice and AutoPacific, today announced the 2011 Motorist Choice Awards. Now in its sixth year, this venerable award series is designed to recognize those vehicles that deliver the compelling combination of high consumer satisfaction and lower-than-expected ownership costs over time.  This year, IntelliChoice and AutoPacific continued categorizing the winners into a collection of 15 popular lifestyle segments that shoppers could easily identify with.

Volkswagen took home the High Tech award with the Volkswagen Touareg.

“The Motorist Choice Awards are designed to assist consumers by using a categorization scheme other than traditional vehicle classes. Our research has shown that buyers often shop in more than one vehicle segment based on their needs and uses, rather than simply choosing a segment and then comparing models within it,” said George Peterson, president of AutoPacific.

Each year, AutoPacific performs the broadest and most widely followed owner satisfaction survey in the U.S. with a record of over 72,000 responses in 2011. This study solicits consumer feedback on a recently purchased 2011 vehicle using 48 key attributes covering the entire ownership experience. From these data, AutoPacific compares overall buyer satisfaction between individual models and vehicle classes and announces its annual Vehicle Satisfaction Awards (VSAs) based on the findings.

Meanwhile, IntelliChoice constantly monitors and adjusts cost of ownership metrics for over 1,800 model trim lines to provide consumers with valuable insight into the financial impact of ownership over a five year time horizon.  This analysis is the foundation of the IntelliChoice Best Overall Value of the Year (BOVY) awards announced each January, and its interim Best Bets awards which were recently announced for the upcoming 2012 model year.

To test drive the Touareg visit David Maus VW on South Orange Blossom Trail. For more information visit www.AutoPacific.com.